When it comes to building a cutting-edge channel strategy, technology vendors constantly have to commit to providing the resources and support their partners need to grow and thrive.

Often that takes the form of building strong teams that include people to manage inventive channel programs, bring creativity to channel marketing campaigns and build technical training programs to keep partners one step ahead.

While some of these channel executives are familiar faces, many are not. In fact, a vast majority work tirelessly behind the scenes to support their partners without ever being recognized by the channel at large.

And when times get tough, investments in those kinds of channel team members become even more important in building trust with partners and keeping channel sales on track.

CRN’s 100 People You Don’t Know But Should spotlights some of the channel’s best and brightest people who may not be as visible as some channel chiefs or CEOs but are just as important to the partner community.

These unsung channel heroes helped keep their companies and channel partners on track amid the massive and sudden shift to work from home, accelerated timelines for digital transformation and global supply chain disruptions that kept everyone guessing.

For those who work tirelessly and very often behind the scenes, it’s their time to be front and center. Across the channel’s vendors and distributors, these individuals are helping craft the programs and processes to ensure their company’s partners succeed.

(By company name)

A-C | D-F | G-I | J-L | M-O | P-R | S-U | V-Z